What's New with Socials?
No matter how you spin it, last was a tough year for all. Every one of us has felt the impact of the global pandemic in our own way, and many of our…
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How to Set Up a Marketing Calendar
A new year is upon us, which means a fresh start for marketers. It is around this time that most marketing teams will be thinking about the twelve…
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The Essential Guide For Perfect Title Tags
What is a Title Tag? Title tags are HTML elements used to specify the title of a webpage. They are the clickable headlines that show up in the…
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6 Graphic Design Tools to Create Engaging Visuals
To capture and maintain the attention of modern audiences these days, words alone simply don’t cut it. We need to get really creative if we want to…
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How the Instagram Algorithm Works in 2023
One of the ever evolving facets of social media marketing is the Instagram algorithm. With over 1.22 billion monthly active users, Instagram is…
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Understanding Generational Marketing
Once upon a time, in a world where the internet was non-existent, there were but two generations – young and old. But since technology weaved its way…
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Image Alt Text: What is it and Why Do You Need It?
Even if you regularly produce fresh, rich and relevant content with the right keywords you could still be lagging behind in the search results. When…
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What's Expected of a Website in 2021
It’s been a rollercoaster of a year for most businesses. In fact, for some it’s been make or break. But if this pandemic has taught us one thing, it’…
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Digital Marketing 2021: Beyond the Trends
The digital marketing landscape is dynamic and ever evolving. It is largely dominated by online trends, whose respective staying powers tend to vary…
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How to Avoid Holiday Marketing Mistakes
‘Tis the season for holiday marketing magic. The season for marketers to strategically analyse their data and create campaigns that capture consumers…
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