PPC agency that captures, connects and converts.
Helping businesses grow is in our DNA. We have in-depth knowledge of the PPC landscape and adapt to the best Google Ad practices to increase your sales and drive new customers. We take time to understand your business, your products, your customer base and other factors in your business and create strategies that deliver the best results.
Unlock more possibilities for your business and generate the results you want with targeted PPC services such as Paid Search Ads, Display Advertising, Remarketing, Social Media Ads, and Video Ads. Tap into our effective PPC campaigns and reap the following rewards and benefits:
Grab your customer’s attention with our profitable ad campaigns that increase your brand awareness and drive visitors with high potential of conversion.
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Re-engage with your visitors who have previously shown interest, guide them into your website and convert them into paying customers.
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Get the most cost-effective advertising to grow your business and reach thousands of people in no time through advertising in social media.
Get Social NowPay-Per-Click (PPC) management service is the process of monitoring and managing a company’s PPC ad spend. Which helps to drive traffic to your website, with the main aim of converting those visitors into paying customers.
PPC bid management is the process of systematically increasing or decreasing your keyword bids to maximise your Google Ads budget.
The cost of working with a digital marketing agency to manage your PPC campaigns will depend solely based on the organisation. The fundamental pricing structure of ad spend pricing is broken down into 3 parts:
Have a chat with one of our friendly team members to have a chat about how we can help you with your PPC strategy and receive a quote today
There are several forms of PPC ads that can help you increase website traffic and conversions. The type of PPC campaign you use will be largely determined by your budget.
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Working with a dedicated team of specialists like Elephant can help you to build a successful PPC campaign since they understand the best strategies to employ to assist in lead generation. Our team is well-versed in concept generation, keyword research, ad copywriting, budgeting, and competitor research
The key benefit of running PPC campaigns is that it can assist you in reaching the top ranks within your niche market. It exposes your brand to new customers, increasing brand recognition and awareness. Especially if paired with other marketing initiatives you are well on your way to increasing your conversions.
At Elephant we look at a variety of factors including ease of use, cost and popularity to determine which platform is the best. We only use the highest-ranking platforms which include Google Advertisements, Facebook Ads, Bing, Instagram and In-app mobile advertisements.
As a specialized PPC, we ensure that you get the most ROI through utilising best practices. This involves using well-written ad material with well-researched keywords that speak directly to your target market. Ad testing and delivering a highly targeted landing page with a sleek design are also vital.
To achieve the best results for your company it is best to combine both PPC and SEO efforts. For example, using SEO for your main landing page and PPC for specific landing pages will help you achieve a balanced result.
The most convenient way to find PPC keywords is to use keyword tools, which provide you with access to hundreds of phrases that are used by users. Team Elephant has direct access to these sites, where our team of experts develop powerful keywords to propel your campaign forwards.
We have a team of superstars that will work with you every step of the way to ensure that your PPC campaigns are optimised and deliver exceptional results. We work with you to set goals that will reduce your overall expenditure while still allowing you to use the best-targeted keywords. Talk to one of our superstars today
This is all dependent on the bidding strategy that you choose to implement.
When you choose a maximum bid amount, Google may bid up to 20% higher for that amount. Other bidding tactics, such as “Maximise Conversions” and “Enhanced CPC”, allow Google to boost the cost of bids. The maximum daily spend for a client can be up to double the maximum daily spend, but no more than 120% of the total monthly cost.
Consider the following: A customer has a daily budget of $100. If the bidding strategy implemented is “Maximise Conversions” or “Enhance CPC”, Google can spend up to $200 on that single date, with a maximum spend of $3600 for the full 30 days.
The team at Elephant can help you to develop a Google Ads strategy that is in line with your budget and goals, helping you to achieve the highest ROI.
Your selected placement area, as well as the level of competition for each search term that you bid on, will determine the location of your ad. Depending on the outcome of the auction, you could end up on page one, page two, page three, and so on. Google will display your advertisements wherever they feel relevant.
SEM (Search Engine Marketing) refers to any marketing activity that is linked to a search engine such as Google, Bing or Yahoo. This marketing strategy includes search (text advertisements), Google Shopping advertisements, Google Maps Ads, Google Display Network, and Youtube. SEM advertising can be paid for in a variety of methods, including cost per 1000 impressions (CPM), cost per view (CPV), and even cost per conversion.
PPC refers to Pay Per Click, and it is one of the most common ways to pay for a search marketing campaign. You enter an auction and pay for each ad click.
Remarketing is a technique for displaying advertisements to users who have previously interacted with your company. You can implement “cookies” within your site that will track users that have visited your site around the internet.
Remarketing strategies can be used in Google Search, Shopping, Display and Youtube ads. The Google Display Network is a global network of over 4 million websites that display Google display ads. If you have a display campaign using the GDN (Google Display Network) which includes YouTube, you may choose who to show ads to, their demographics, and the placements that will have the most impact.