Facebook Ad Objectives 101
1.62 billion people log into Facebook every day. Its reach, scale and influence make it a valuable marketing tool. Despite the speculation that the…
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Essential Programming Languages for Digital Marketers
In the data-driven world of marketing, it has become standard procedure for marketers to be fluent in programming languages. This is because nowadays…
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Five Reasons Why People Visit Your Website
Your website is your digital storefront and the nucleus where all of the most important activity takes place. If yours is attracting large volumes of…
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Prepping for the Storm: Your 2020 Holiday Campaign Guide
We could all use something to look forward to right about now. Luckily, the holiday season is just around the corner. We’ve been dealt a rough hand…
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Pinterest for Business 101
Social media is an integral aspect of digital marketing. For years, businesses have been taking advantage of its reach, scale and influence in order…
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Why You Should Keep Bad Reviews
No business likes getting bad reviews. When somebody complains about the service you provide, it can feel like a real kick in the gut. Of course,…
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What to Look for in a Reliable Digital Marketing Consulting Firm
Outsourcing is the practice of hiring a party outside the company to perform certain job functions, instead of in-house staff. Over the past…
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How to Use Instagram Reels in your Marketing Strategy
The much anticipated Instagram reel feature has finally rolled out, giving online users another platform to experiment with short-form video content…
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Content is King - 5 Reasons Why You Need A Blog
Blogging is now a critical component of your online marketing strategy. It isn’t optional – you must be doing it. Business blogging is a marketing…
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What Are the Types Of B2B Marketing Content?
What is B2B Content Marketing? B2B Content Marketing is the strategy of using content to expand your business' audience, establish a strong identity…
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