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Outsourcing is the practice of hiring a party outside the company to perform certain job functions, instead of  in-house staff. Over the past decade, outsourcing has been a major trend in human resources. Not only does it cut costs, it also allows you tap into a larger pool of talented professionals who can offer their expertise and experience from anywhere in the world.

Digital marketing is an example of one of the most commonly outsourced services because of the rising demand for SEO, content development and social media management. More and more businesses are realising that the buyer journey is constantly evolving and neglecting their online presence can be detrimental to their bottom line. If you are a business owner planning to up your marketing game by hiring professionals, here are some of the things you should look for in a digital agency.

They should understand your company’s objectives

Do you want to increase brand’s visibility? Do you want to widen your social media reach? Do you want to improve your conversion rates? Your business has a unique set of objectives and a good marketing firm should be able to tailor-fit a marketing plan that will help you achieve your goals. Watch out if all they can suggest are broad, one-size-fits-all marketing tactics because your brand will fail to develop its own voice and effectively communicate its unique selling proposition.

They know your business and have industry insider perspective

What sets a reliable digital marketing firm apart from mediocre ones is the time they commit to fully understanding your business from major talking points such as specs, pricing, the ordering and buying process, to the heart of the company: the mission, vision, brand values, and goals. They also have experience in helping companies in your vertical market, so they already have a good network and are well aware of challenges and industry trends.

They have a solid portfolio and good reviews

Take note of how they pitch their services to you. Do they just use buzzwords, industry jargon and random statistics to make it seem that they are credible and capable? Or can they actually back it up with years of experience and testimonials from satisfied clients? Consider a firm with experience in your industry because the insights they have acquired throughout the years can bring many advantages to your company. Reach out to their previous clients to understand how good they are in delivering desired results. Not only are you spending valuable resources to pay for their services, you are also trusting them with your brand’s reputation, so ask lots of questions and investigate thoroughly before choosing a marketing partner.

They can offer, cost-efficient, innovative marketing strategies

As a start-up or small business entrepreneur, bootstrapping your business means you have to spend every dollar wisely. Luckily, there are plenty of inexpensive digital marketing tools (some are even free!) such as MailChimp for email marketing, Wordpress for blogging, Canva for images, and Hubspot for CRM, as well as several social media platforms to help promote your brand. A resourceful digital marketing agency understands your budgetary constraints and can offer creative and innovative ways to optimize these tools to your advantage.

They give tangible results and measurable return on investment

The marketing consulting firm must understand key performance indicators (KPIs) and employs the right tools in measuring the success of a campaign. They are not fixated on vanity metrics such as number of views, page visits, link clicks, or social media followers but are focused on actual conversions. They are also well versed in interpreting data and can effectively use the information to further improve and strengthen your brand’s marketing strategies.

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