IGTV for Business
Short for Instagram TV, IGTV is a long-form video that lasts longer than Instagram Story videos. Since its launch in June 2018, IGTV became a…
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5 Signs of Ineffective Content Marketing
Content marketing is a crucial digital marketing tactic that aims to drive profitable customer action by consistently creating and publishing…
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Be Seen: Successful Social Selling
Facebook, LinkedIn, and Twitter are three of the most prominent and used social media platforms for social selling. To strengthen your rates of…
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Tips For An Effective Call To Action
Sign Up. Download Now. Subscribe. Book Now. These are just a few of the call to action phrases you'll normally see online. Whatever…
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How to use GIFs as a Marketing Booster
There is a new player in town called GIFs and it is here to stay. GIFs or Graphics Interchange Format are soundless videos that loop continuously…
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The Basics of Content Recycling
The term recycling has been around for ages. While it generally refers to breaking down and reusing materials that would otherwise be treated like…
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2020 Top Content Marketing Trends To Watch Out For
There’s no dethroning content as the king of digital marketing. If anything, it’s expected to hit some more high notes in 2020, careening towards a…
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Writing Your Way to SEO-Friendly Blog
Everybody wants to be friends with SEO. However, with its complex algorithm, it’s sure not going to win any congeniality award anytime soon. So, the…
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Sonic Branding: Your Brand’s Sound Strategy
Ever heard a familiar sound that automatically brings you to a certain brand’s space? Intel, Windows, McDonald's, 20th Century Fox – all these…
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Marketing Strategy: Shopping Behaviours & Trends
Is it too early to feel that holiday vibes? Well we’re in the official holiday month hence the feeling is quite justified. But the question you…
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