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Having a sleek-looking, responsive and easy to use website is not only an upgrade but a must nowadays. It allows you to market your business online, while helping you establish credibility as a business. In this post, we’ll share six website development strategies and what you can gain from them. Keep reading to learn more about how you can improve your site this 2022 and beyond!

1. Information made accessible

Accessibility is crucial in web design. Audiences always want to move around the site with ease. If they can find information they need easily on your site, the more likely they are to come back.

​​By redesigning your website, you can create navigation that is simple and easy to use. You’ll want to categorise different tabs on your website to make it easy for someone to find information. It can also keep leads engaged on your page longer.

2. Updated branding and content

Change is truly inevitable. You have no choice but to deal with it. And that goes with your website too. Your online presence truly reflects your brand. Therefore, your brand and website shouldn't live in the past.

Being able to keep up with the latest trends and technologies will give consumers assurance that your company is growing and reliable.

3. Having a fast and seamless user-experience

Slow websites are such a drag. There are various factors on your site that can cause it to slow down. So, if you can provide a fast-loading website, your customers would have more reason to choose you over your competitors.

You can achieve this by tweaking the coding and choosing your visual elements wisely. As well as, hosting your videos on third-party sites, like YouTube or Wistia, as these files are large and can slow down your site. Also, be sure that there are no extra codes or blank spaces within code. These small details will prevent the bogging down of your site and enable it to load your content faster.

You can also invest in page speed services from a digital marketing company. They may offer page speed services and web design services; both can be very useful for you and your website.

Having a freshly designed website that loads quickly for your audience is a great way to attract more leads to your page and keep them on it.

4. Mobile-friendly optimisation

Mobile and desktop experiences will always be different from each other. Having to continually zoom in and out of screens just to get information is definitely a bad experience.

It is a huge plus if your website is optimised for mobile too. People are fond of making use of their phones and tablets nowadays. So, you will definitely  benefit if you expand your website optimisation for them too.

5. Providing micro-experiences

If your website still doesn’t have micro-experiences, you might want to consider including them this 2022.

What is a micro-experience? These are the small nuances that make a customer's online experience extra special. It can be simple things such as a small animation or a ding sound.

With this addition it will not only catch their attention, it can also encourage them to stay.

6. Keeping up with the design trends

Good content may help you stand out from the crowd and send the proper message to your users. This might be done through text, videos, tutorials, how-to instructions, etc.

Content marketing has grown and become increasingly vital, and it may have a significant impact on your company's performance. You must be able to update and add new content, which you should be able to accomplish quickly. 

Also, make sure your website is SEO-friendly, since this will aid your marketing efforts.

Revamping your website can give your business a fresh look. It's a new beginning for your company, and it might assist you in refocusing your digital marketing efforts. Consider how you can improve your website in 2022, and begin making design adjustments to boost its performance.

This will also generate valuable traffic and gain quality leads. Are you looking for a fantastic digital ad agency to assist you with the design and promotion of your website? Elephant in the Boardroom is here for you!

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