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More and more companies are getting into the TikTok game, which is rising in popularity at a rapid pace. When it comes to enterprises producing content, the video-only platform is more of a niche.

TikTok is a platform that encourages creativity and allows marketers to express themselves via their content. If a brand is able to adapt to the platform's trends and feel while still delivering its own distinct, niche content, it will prosper.

Want to use TikTok to market your company but aren't sure where to begin? You're in good hands.

If you want to get creative on TikTok, here are some of our best recommendations.

4 Influential Principles for Making Creative TikTok for Business

Our favourite takeaway from TikTok's latest advice on how to get creative comes from the company's four core principles: encouraging users to stay authentic, creative, entertaining and curious:

Authentic

Authenticity isn't only important on TikTok, but on other social media platforms. We'll always be interested in brands that show off their personality, whether it's through a meet the team or behind the scenes video.

Creative

However, it's clear that TikTok is one of the more inventive social media platforms. Keep up with the latest fashions or branch out and attempt something different. Your audience will respond most to your originality.

Entertaining

There's no denying that TikTok's videos are amusing, regardless of the subject matter. Those of you who have spent a lot of time in the app is aware of how quickly a few hours can slip by.

Curious

Stuck on how to be creative and entertaining? Try something new! Whether it’s a new transition, effect or sound – the TikTok community appreciates originality.

Creating Captivating and CreativeTikTok Content

TikTok proposes that producers focus on the four I's: Imitate, Interact, Interpret and Invent when it comes to making engaging content.

Imitate

Becoming active on the app can help you get a sense of what other people are doing. To make the most out of TikTok, it's vital to keep up with the latest trends.

Interact

TikTok community is a big fan of social media interaction. Stitch, Duet, and Reply to Comments are some of the TikTok tools that help you interact with your audience. Keep your audience engaged.

Interpret

Don't merely follow the latest fashions. Start your own. You may find yourself at the head of the pack if you reinterpret popular styles and sounds. Businesses on the platform need to have their own distinct tone, market segment, and brand identity.

Invent

If you're doubtful of how to interpret something, start from scratch and see what happens. The more you play around with the software, the more unique your style will become. Always keep brand norms and expectations in mind, but don't be afraid to stray from the norm.

The easiest way to sum up success on TikTok is to say that "there is no one road to success." Pay attention to how other successful companies are making use of the app. Authenticity, positivism, and originality are the best ways to express your brand's narrative.

Interested to know more tips like these? Elephant in the Boardroom is here for you!

Elephant in the Boardroom is one of Melbourne's top digital marketing and web design firms. With a strong background in online design and development, the firm specialises in creating bespoke customer experiences for business owners and staff through social media and e-commerce platforms. Businesses in Melbourne, across Australia, and around the world depend on us for unmatched digital experiences. We design websites and marketing strategies that get their brands noticed.

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