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Marketing trends change all the time, and if you can keep up with what your clients want, you will be able to stay ahead of the competition. Content marketing is vital for any business or brand wanting to grow and build the right audience. Increasing conversions, boosting revenue, generating leads, and growing an email list are all much more difficult without it.

According to Statista, revenue from content marketing topped $42 billion in 2019 and is constantly climbing. Many businesses will emphasise their content marketing strategy if you do not, and you will fall behind.

Concentrate on the most recent content marketing tactics and use them in your strategy to make 2022 the best year yet for your organisation. Following a tumultuous fiscal year, here are six content marketing tactics to try in 2022. Some of these may surprise you.

1. Place a high value on client retention.

We are sure that you already understand the importance of great content marketing in acquiring new consumers, enhancing search engine results, and converting new leads. However, few people address content strategies for retaining existing customers. Here is a list of content-focused methods that will help you keep clients interested long after they have made a transaction.

• Keeping your website up to date adds value to your customers' experiences, encouraging them to return for more.
• If you are confident in the quality of your product, it is time to review how customers interact with it immediately after purchasing it.
• Email marketing efforts include promotional information, intriguing product highlights and features, news about recent and upcoming changes, and any discounts that will entice distracted customers back into the fold.

2. Augmented reality enables visual storytelling (AR)

In 2021, an estimated 8illion people will have used augmented or virtual reality. Usage has continuously increased and has more than doubled since 2017, as technological developments have made VR and AR more appealing. If metaverse marketing isn't currently a component of your content plan for 2022, it should be. It is vital to understand how to sell in it if you want to engage younger people.

Explore how augmented reality can be used to promote content.

• Use interactive features and introduce your customers to something new to give your content a real presence.
• Make a more personal connection with your audience.
• Encourage public engagement before, during, and after their experience.

3. Website Content A/B Testing

A/B testing is frequently reserved for paid advertising landing sites and is not used for organic search traffic on high-value SEO pages such as pillar content pages and blogs. In 2022, try doing an A/B test on the most popular blog article on your website to see if it helps raise the conversion rate.

4. Podcasts

Podcasts, in particular, will be a major fad in 2022! In 2021, US consumers listened to approximately 15 billion hours of podcasts, a 25% increase from the previous year. This is a new platform with enormous potential for advertisers.

5. Video Marketing

How many words does a video speak about your product or service if a picture says a thousand? Videos are an excellent medium for showcasing the corporate culture and the in-depth benefits of what you offer, and they are a simple method to keep people enthusiastic. Moving advertisements can also be more effective in social media marketing than static graphics.

6. Voice Search

Alexa and Siri are not new to us, and this trend is expected to accelerate in 2022 as every firm seeks to adopt the same type of content marketing strategy via voice search. Voice search-enabled gadgets make it possible for users to execute specific tasks without the need for physical contact. Voice-assisted gadgets are already used by 36 million Americans.

As more consumers become aware of such smart devices, now is the moment for content marketers to include them in their marketing strategies. One of the most effective ways to capitalise on the benefits of voice search is with FAQ content. If the correct keywords are used, this will assist you in answering people's questions.

Conclusion:

That's all there is to it. These are some of the most notable content marketing tactics for 2022 and beyond. Consumers are constantly on the search for new information, and as a result, out-of-date content marketing tactics will no longer suffice. To please your audience, you'll need to stay up to date on the latest content marketing tactics.

But a bit of advice: don't follow content marketing tactics blindly. They may fade away after a few years, just like trends in other industries. Instead, conduct research and use these tactics as a guideline for developing value-driven content.

Are you looking for a fantastic digital ad agency to assist you with the content marketing and promotion of your business? Elephant in the Boardroom is here for you! We are a Melbourne based full service digital marketing agency that offers content marketing services for startups and established businesses to attract and grow your audience through content that converts.

Talk to us at [email protected]